2007 is "Year of the Buyer" Declares eBay
Thursday, January 18, 2007
Company Reaffirms Committment to Buyers at S.F. Sellers' Conference
It is the year of the buyer, says eBay, whose North American cheif reaffirmed the company's committment to its buying customers at its annual sellers' conference in San Francisco yesterday.
Bill Cobb, president of eBay North America, told the gathering of 250 top sellers that the company's research reveals the buyers' expectations are growing and that the company intends to make significant improvements to meet those expectations.
"Across the web, the buying experience is improving quickly. That's a good thing – it assures the continued growth of e-commerce, and it raises the bar for eBay and our sellers," he said.
Cobb outlined several initiatives he says will get eBay over the bar:
1 - Reinvest in eBay's core by simplifying the site, improving finding, and accentuating the things that make eBay fun and unique.
2 - Take a more proactive approach to Trust & Safety to protect our members from fraud.
3 - Improve the buyer experience on the site by holding sellers to higher minimum standards.
A change in feedback is expected later this year. Responding to members concerns over "feedback recency," Cobb announced that eBay will archive all but the last 24 months of feedback history. A member's "total score will remain, but your percent will be based on just the last 2 years of activity. All comments older than this will be archived," he said. This will ensure that member's reputations are founded in greater measure on their recent buying and selling activity.
More from the conference can be found at eBay's general announcement board.
It is the year of the buyer, says eBay, whose North American cheif reaffirmed the company's committment to its buying customers at its annual sellers' conference in San Francisco yesterday.
Bill Cobb, president of eBay North America, told the gathering of 250 top sellers that the company's research reveals the buyers' expectations are growing and that the company intends to make significant improvements to meet those expectations.
"Across the web, the buying experience is improving quickly. That's a good thing – it assures the continued growth of e-commerce, and it raises the bar for eBay and our sellers," he said.
Cobb outlined several initiatives he says will get eBay over the bar:
1 - Reinvest in eBay's core by simplifying the site, improving finding, and accentuating the things that make eBay fun and unique.
2 - Take a more proactive approach to Trust & Safety to protect our members from fraud.
3 - Improve the buyer experience on the site by holding sellers to higher minimum standards.
A change in feedback is expected later this year. Responding to members concerns over "feedback recency," Cobb announced that eBay will archive all but the last 24 months of feedback history. A member's "total score will remain, but your percent will be based on just the last 2 years of activity. All comments older than this will be archived," he said. This will ensure that member's reputations are founded in greater measure on their recent buying and selling activity.
More from the conference can be found at eBay's general announcement board.
posted by Chris and Frank at 6:00 AM
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