Super Bowl Sunday Listing Tip: DON'T DO IT!
Saturday, January 27, 2007
Online Auctioneers Should Avoid Auctions Closing on Big Game Day
Research has shown time and again that Sunday is by far the best day of the week for online auctions to close. For reasons that seem obvious enough, this makes sense. But don't launch any auctions set to close on Sunday, February 4th, since the eyeballs that might normally be perusing your delicate Lladro figurines will likely be viewing the rather indelicate action of Super Bowl XLI.
Nielsen Media Research estimated the audience for last year's big game at over 90 million viewers in 45 million households - a record- setter that CBS says was the second-most-watched event in TV history behind only the final episode of MASH. Even if this year's audience is smaller, it's a safe bet that lots of shoppers will be checking out the on-field action and the always entertaining ads (we hear the GoDaddy.com ad finally got by the censors and should be memorable) and NOT your auctions.
If you can, delay your auctions a few days or, better yet, schedule them to launch on Sunday, February 11th. After a week away, buyers may be eager to get their shopping jones back in gear.
For bargain hunters, Super Bowl Sunday may well be a great day to steal a deal or two.
We're curious when we're gonna see some of the official apparel on eBay. Of special interest to us are the shirts and caps Reebok had ready for the alternate possible outcomes of the conference championships last weekend. As the official outfitter of the NFL, the company made apparel that proclaimed the conference runner-ups - the New Orleans Saints and New England Patriots - as champs. We understand that those items were later donated to charity. But what better way to rake in a few bucks for your good cause than by auctioning off such items of obvious interest to sports fans and collectors?
Research has shown time and again that Sunday is by far the best day of the week for online auctions to close. For reasons that seem obvious enough, this makes sense. But don't launch any auctions set to close on Sunday, February 4th, since the eyeballs that might normally be perusing your delicate Lladro figurines will likely be viewing the rather indelicate action of Super Bowl XLI.
Nielsen Media Research estimated the audience for last year's big game at over 90 million viewers in 45 million households - a record- setter that CBS says was the second-most-watched event in TV history behind only the final episode of MASH. Even if this year's audience is smaller, it's a safe bet that lots of shoppers will be checking out the on-field action and the always entertaining ads (we hear the GoDaddy.com ad finally got by the censors and should be memorable) and NOT your auctions.
If you can, delay your auctions a few days or, better yet, schedule them to launch on Sunday, February 11th. After a week away, buyers may be eager to get their shopping jones back in gear.
For bargain hunters, Super Bowl Sunday may well be a great day to steal a deal or two.
We're curious when we're gonna see some of the official apparel on eBay. Of special interest to us are the shirts and caps Reebok had ready for the alternate possible outcomes of the conference championships last weekend. As the official outfitter of the NFL, the company made apparel that proclaimed the conference runner-ups - the New Orleans Saints and New England Patriots - as champs. We understand that those items were later donated to charity. But what better way to rake in a few bucks for your good cause than by auctioning off such items of obvious interest to sports fans and collectors?
posted by Chris and Frank at 3:15 PM
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