Initial Public Offering: VW & NBA Join eBay to Feed I.P.
Thursday, April 05, 2007
Sale of celebrity-autographed hoods from VW SUVs benefits "Feed the Children"
VW has partnered with the NBA for a very unique charity auction offering. It's a chance to own a two-of-a-kind item that will be both a sports collectible and a piece of automobiliana.
Volkswagen of America is auctioning off the hoods from two of their Touareg SUVs that were each autographed by 40 celebrities during the VW I.P. ("Volkswagen Important People") promotion held in February during the NBA's All-Star weekend. Each hood was signed by over 50 celebrities - most from the NBA but others from TV, movies and music.
The auction runs through April 11 on eBay, with proceeds to benefit non-profit "Feed the Children." So far, the bidding has been light, but we suspect that, as is so typical on eBay, all the action will happen in the last few minutes (just like an NBA game).
The parties say each Touareg hood will be professionally mounted and framed in cherry wood, creating what they say will be a beautiful wall display.
VW has partnered with the NBA for a very unique charity auction offering. It's a chance to own a two-of-a-kind item that will be both a sports collectible and a piece of automobiliana.
Volkswagen of America is auctioning off the hoods from two of their Touareg SUVs that were each autographed by 40 celebrities during the VW I.P. ("Volkswagen Important People") promotion held in February during the NBA's All-Star weekend. Each hood was signed by over 50 celebrities - most from the NBA but others from TV, movies and music.
The auction runs through April 11 on eBay, with proceeds to benefit non-profit "Feed the Children." So far, the bidding has been light, but we suspect that, as is so typical on eBay, all the action will happen in the last few minutes (just like an NBA game).
The parties say each Touareg hood will be professionally mounted and framed in cherry wood, creating what they say will be a beautiful wall display.
posted by Chris and Frank at 10:20 PM
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