'Reserve Not Met' Means No Sale Yet for Mellow Rocker's Board

Bidding for Jack Johnson's Patagonia surf board misses the mark

The Patagonia surf board mellow rocker (and surfer) Jack Johnson had for sale on eBay has not been sold. The board, autographed by the musician, was up for auction to benefit the T.J. Martell Foundation. Used by Johnson in the movie "A Brokedown Melody," the board, which was designed exclusively for the singer, attracted 45 bids and reached a total of $2025.00. Not bad money, but not enough to satisfy the reserve.

We sincerely wish we could have advised the folks at the Universal Music Group (Johnson's label) on this auction. An item this cool would probably have done better without a reserve. We'd have said put it up with a starting bid of something like $500.00 and let the marketplace have at it. We'll nose around and see what the UMG peeps have to say about the future of this "rad" auction.