Belle River, Ontario Dubbed "eBaying-est" Canadian Town
Thursday, March 27, 2008
eBay's Canadian unit ranked five thousand hot spots & top products
Canadians spent $45,000 a day on eBay buying outerwear such as coats and jackets last year. Considering that some here in the States call our neighbor "The Great White North," that little tidbit of data makes sense. But how about $28,000 on navel rings? That doesn't sound as particularly Canadian as $7 million dollars worth of NHL rookie cards, but it is yet another fascinating factoid about the buying habits of Canadians as revealed by the first-ever eBay "census" of the country.
According to a press release, the Community Counts survey by eBay Canada ranked Canadian online trading activity for an entire year. One conclusion may well be that a city's consumer "footprint" is not necessarily a function "shoe size."
"It's clear that smaller communities count big time when it comes to eBay economics," the release stated.
The "census" revealed that Belle River, Ontario, with 1,294 registered eBayers, is the "eBaying-est" community in Canada's $2 billion eBay-conomy.
Just what are the citizens of Belle River buying and selling? The top buying category for Belle River was identified as "car and truck parts," with the aforementioned NHL hockey cards named the community's top selling category.
"We typically think of big cities like Toronto, Montreal and Vancouver as being the e-commerce hubs of Canada," says Andrew Sloss, country manager, eBay Canada. "In fact, small towns and communities like Belle River are doing big business on eBay, proving that you don't have to live in a major urban centre to be a significant part of Canada's e-commerce engine."
Reading the results of this survey can seem a bit deceiving. Unless read carefully, you can get your apples confused with your oranges. The winter outwear figure was last year's average daily spending nationwide on the category, while the $600,000 Canadians spent on Barbie Dolls represents a total annual sum. And the $28K on navel rings? That's an annual total for Quebec. Though some of this is stated or implied, you need to read the report and the press release with an eye on what's what. Just the same, it is an interesting glimpse into what Canadians purchase when they shop victoriously.
Canadians spent $45,000 a day on eBay buying outerwear such as coats and jackets last year. Considering that some here in the States call our neighbor "The Great White North," that little tidbit of data makes sense. But how about $28,000 on navel rings? That doesn't sound as particularly Canadian as $7 million dollars worth of NHL rookie cards, but it is yet another fascinating factoid about the buying habits of Canadians as revealed by the first-ever eBay "census" of the country.
According to a press release, the Community Counts survey by eBay Canada ranked Canadian online trading activity for an entire year. One conclusion may well be that a city's consumer "footprint" is not necessarily a function "shoe size."
"It's clear that smaller communities count big time when it comes to eBay economics," the release stated.
The "census" revealed that Belle River, Ontario, with 1,294 registered eBayers, is the "eBaying-est" community in Canada's $2 billion eBay-conomy.
Just what are the citizens of Belle River buying and selling? The top buying category for Belle River was identified as "car and truck parts," with the aforementioned NHL hockey cards named the community's top selling category.
"We typically think of big cities like Toronto, Montreal and Vancouver as being the e-commerce hubs of Canada," says Andrew Sloss, country manager, eBay Canada. "In fact, small towns and communities like Belle River are doing big business on eBay, proving that you don't have to live in a major urban centre to be a significant part of Canada's e-commerce engine."
Reading the results of this survey can seem a bit deceiving. Unless read carefully, you can get your apples confused with your oranges. The winter outwear figure was last year's average daily spending nationwide on the category, while the $600,000 Canadians spent on Barbie Dolls represents a total annual sum. And the $28K on navel rings? That's an annual total for Quebec. Though some of this is stated or implied, you need to read the report and the press release with an eye on what's what. Just the same, it is an interesting glimpse into what Canadians purchase when they shop victoriously.
posted by Chris and Frank at 12:20 PM
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