Monday, March 17, 2008
Misleading ads cost company $2.8 million in FTC fines
eBay is dropping ValueClick's Commission Junction as the manager of the affiliate programs for eBay's auctions and Half.com sites. As reported today in The Register, the announcement came as the Federal Trade Commission announced ValueClick would pay a record $2.9m to settle charges it engaged deceptive advertising and failed to secure sensitive customer data.
More from The Register:
- Starting next month, eBay will launch an in-house program dubbed the eBay Partner Network. The online auction house made no reference to the FTC action in a press release announcing the change. Instead, it said the new program would "allow eBay to more closely align the program with the needs of of its publishers and the eBay community, and will eventually engage all of eBay's assets to create one of the most robust affiliate networks in existence." -
Posted underneath this story is a report from last week titled "Skype blames eBay for killing 'our innovation buzz'" which is worth a read.
eBay is dropping ValueClick's Commission Junction as the manager of the affiliate programs for eBay's auctions and Half.com sites. As reported today in The Register, the announcement came as the Federal Trade Commission announced ValueClick would pay a record $2.9m to settle charges it engaged deceptive advertising and failed to secure sensitive customer data.
More from The Register:
- Starting next month, eBay will launch an in-house program dubbed the eBay Partner Network. The online auction house made no reference to the FTC action in a press release announcing the change. Instead, it said the new program would "allow eBay to more closely align the program with the needs of of its publishers and the eBay community, and will eventually engage all of eBay's assets to create one of the most robust affiliate networks in existence." -
Posted underneath this story is a report from last week titled "Skype blames eBay for killing 'our innovation buzz'" which is worth a read.
posted by Chris and Frank at 12:36 PM
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