E-Commerce Sales Growth Slows Some Week After Cyber Monday
Sunday, December 14, 2008
Holiday spending at same level vs. last season
ComScore (Nasdaq: SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the first 42 days of the November-December 2008 holiday season. For the holiday season through December 12,$19.44 billion has been spent online, essentially the same level compared to the corresponding days last year. For the twelve days beginning with December 1 (Cyber Monday), the kick-off to the heaviest part of the online shopping season, sales totaled $8.26 billion, up 3 percent versus year ago. However, the most recent work week (December 8-12) saw e-commerce sales decline by a marginal 1 percent, although December 9 emerged as the highest online spending day on record.
"After a very strong first week of December, e-commerce sales growth slowed somewhat during the most recent week," said comScore chairman Gian Fulgoni. "However, the week still managed to see a few particularly strong spending days, with sales of $887 million on Tuesday, December 9 surpassing Green Monday last year (December 10, 2007) as the heaviest online spending day on record.
"With Christmas now fast approaching, look for online retailers to continue to offer enticing last-minute deals, including discounts on expedited shipping, to spur a final wave of spending. In fact, some retailers are even willing to offer free shipping as late as December 18 this year with a guarantee that the shipment will arrive by Christmas Eve. It will be interesting to see the impact that this offer has in terms of pulling additional spending from retail stores to the online channel."
ComScore (Nasdaq: SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the first 42 days of the November-December 2008 holiday season. For the holiday season through December 12,$19.44 billion has been spent online, essentially the same level compared to the corresponding days last year. For the twelve days beginning with December 1 (Cyber Monday), the kick-off to the heaviest part of the online shopping season, sales totaled $8.26 billion, up 3 percent versus year ago. However, the most recent work week (December 8-12) saw e-commerce sales decline by a marginal 1 percent, although December 9 emerged as the highest online spending day on record.
"After a very strong first week of December, e-commerce sales growth slowed somewhat during the most recent week," said comScore chairman Gian Fulgoni. "However, the week still managed to see a few particularly strong spending days, with sales of $887 million on Tuesday, December 9 surpassing Green Monday last year (December 10, 2007) as the heaviest online spending day on record.
"With Christmas now fast approaching, look for online retailers to continue to offer enticing last-minute deals, including discounts on expedited shipping, to spur a final wave of spending. In fact, some retailers are even willing to offer free shipping as late as December 18 this year with a guarantee that the shipment will arrive by Christmas Eve. It will be interesting to see the impact that this offer has in terms of pulling additional spending from retail stores to the online channel."
posted by Chris and Frank at 7:07 PM
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