Amazon Tops eBay as #1 E-tail Destination

Nielsen survey shows bankrupt Circuit City down 10%

As reported by InternetRetailer:

Amazon.com once again inched past eBay as the No. 1 online shopping destination in December, according to Nielsen Online. Longtime retail traffic winner eBay last month gave up its traditional top spot to Amazon after months of slipping traffic.

Amazon.com, No. 1, attracted 61.08 million unique visitors last month, up 2% compared to December last year. EBay's traffic fell 3% to 57.43 million.

Below are the top 14 retail web sites in December, with unique visitors in millions this year and last and the percentage change.

* Amazon, 61.08, 59.62, 2%
* eBay, 57.43, 59.37, -3%
* Wal-Mart, 39.70, 36.66 8%
* Target, 36.89, 37.58, -2%
* Best Buy, 25.48, 23.99, 6%
* Sears, 22.27, 17.63, 26%
* Circuit City, 17.69, 19.61, -10%
* JCPenney, 16.72, 16.28, 3%
* Dell, 15.92, 17.46, -9%
* Overstock.com, 15.83, 17.02, -7%
* Netflix, 14.31, 10.94, 31%
* Toys R Us, 13.72, 13.93, -1%
* Kohl's, 13.59, 10.63, 28%
* Barnes & Noble, 13.25, 11.48, 15%

Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top e-commerce sites in this category based on Nielsen Online data.

The top 10 online consumer goods advertisers in December, with impressions in millions and share of impressions, according to Nielsen Online, were:

* Sears Holding Corp. 620.32, 6.0%
* General Mills Inc., 584.18, 5.7%
* FRS Company, 563.71, 5.5%
* iQ Derma, 460.75, 4.5%
* Unilever, 436.64, 4.3%
* The Procter & Gamble Co., 426.28, 4.2%
* Avon Products Inc., 361.63, 3.5%
* LL Bean Inc., 292.70, 2.9%
* OOKISA, 276.66, 2.7%
* Citrus World Inc., 241.54, 2.4%