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NFL Artifacts to Go Under the Hammer at Super Bowl Auction

Items from Elway, Unitas, Sayers and Van Brocklin on the block

From the Sun Newspapers:

The great thing about the Super Bowl coming to your town is the opportunity to take part in the NFL Experience. One part of that experience is the opportunity to bring home a piece of...well...the NFL experience.

Hunt Auctions, in partnership with the NFL and NFL PLAYERS will conduct the annual Live Auction at NFL Experience in Tampa on Jan. 31.

The auction will feature more than 300 lots of football-related memorabilia spanning the game's early days through the current era.

A portion of the proceeds will be donated to charities designated by the NFL, its players and participating NFL teams.

Highlights of the sale include:

* Johnny Unitas Baltimore Colts helmet c. 1960s (estimated value: $20,000-$30,000).

* Norm Van Broklin Los Angeles Rams helmet c. 1950s ($20K-25K)

* Gale Sayers Chicago Bears road jersey c. 1960s ($10K-15K)

* Early style leather "executioner-style" football helmet c. 1930s ($10K-15K)

* John Elway Denver Broncos jersey c. 1983-88 ($7K-10K)

The auction will take places at 1 p.m. on Jan. 31 within the card show tent at the NFL Experience, adjacent to Raymond James Stadium. There also will be silent auctions with more affordable items.

On Saturday, Sunday, Thursday and Friday during Super Bowl week there will be an appraisal fair conducted by a team of nationally recognized experts at the NFL Experience. Select items from the appraisal fair may be consigned to the live auction. Attendees can call ahead to schedule a private consultation at (610) 524-0822.

Bids for the Live Auction at NFL Experience may be made in person at the auction, via phone at (610) 524-0822 or online at www.nflauction.nfl.com or www.HuntAuctions.com.

More information and a list of items offered is available online at the Hunt Auctions Web sites.

NFL Experience is a long-running Super Bowl event will encompass 1 million square feet on the south side of Raymond James Stadium. The experience includes more than 50 activities, such as games, exhibits, card shows, television and radio broadcats, a Super Bowl mercandise store, football clinics and live entertainment.

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