This Season's Online Holiday Sales Worst Since '01
Friday, January 02, 2009
ComScore reports that eBay scored the most visitors
Online retail sales in general declined this holiday season for the first time since 2001, but eBay Inc. saw the greatest number of total visitors, according to a story today in the Sacramento Business Journal.
San Jose-based eBay (Nasdaq: EBAY) had 85.4 million visitors from the Nov. 1 through Dec. 23 shopping season, a 4 percent drop from the year-ago figure of 88.9 million.
Total orders at online retailers slipped to $25.5 billion, down from $26.3 billion in the same period last year, according to ComScore, which measures online activity. From Oct. 1 to Dec. 28, sales declined by 4 percent to $36.8 billion from $38.4 billion a year ago.
This makes for the worst showing since ComScore began tracking holiday online sales in 2001.
"The combination of having five fewer shopping days between Thanksgiving and Christmas and the severe economic headwinds faced by consumers has made this a really tough season for retailers, both offline and online," ComScore chairman Gian Fulgoni said in a press release.
Among the online sites that saw the biggest increase in unique visitors were Cupertino-based Apple (Nasdaq: AAPL) and Seattle-based Amazon.com Inc. (Nasdaq: AMZN), with 19 percent and 7 percent gains to 35 million and 76 million, respectively.
Palo Alto-based Hewlett-Packard Co. (NYSE: HPQ) saw a 28 percent increase in visitors, to 19.4 million from 15.2 million.
Meanwhile, Cincinnati-based Macy's (NYSE: M) saw a 1 percent gain in online visitors, to 15.9 million from 15.7 million. Rivals J.C. Penney (NYSE: JCP) and Target Corp. (NYSE: TGT) both saw declines of 11 percent and 1 percent, respectively.
Reston, Va.-based ComScore (Nasdaq: SCOR) is among the largest trackers of online activity. It was founded in 1999.
Online retail sales in general declined this holiday season for the first time since 2001, but eBay Inc. saw the greatest number of total visitors, according to a story today in the Sacramento Business Journal.
San Jose-based eBay (Nasdaq: EBAY) had 85.4 million visitors from the Nov. 1 through Dec. 23 shopping season, a 4 percent drop from the year-ago figure of 88.9 million.
Total orders at online retailers slipped to $25.5 billion, down from $26.3 billion in the same period last year, according to ComScore, which measures online activity. From Oct. 1 to Dec. 28, sales declined by 4 percent to $36.8 billion from $38.4 billion a year ago.
This makes for the worst showing since ComScore began tracking holiday online sales in 2001.
"The combination of having five fewer shopping days between Thanksgiving and Christmas and the severe economic headwinds faced by consumers has made this a really tough season for retailers, both offline and online," ComScore chairman Gian Fulgoni said in a press release.
Among the online sites that saw the biggest increase in unique visitors were Cupertino-based Apple (Nasdaq: AAPL) and Seattle-based Amazon.com Inc. (Nasdaq: AMZN), with 19 percent and 7 percent gains to 35 million and 76 million, respectively.
Palo Alto-based Hewlett-Packard Co. (NYSE: HPQ) saw a 28 percent increase in visitors, to 19.4 million from 15.2 million.
Meanwhile, Cincinnati-based Macy's (NYSE: M) saw a 1 percent gain in online visitors, to 15.9 million from 15.7 million. Rivals J.C. Penney (NYSE: JCP) and Target Corp. (NYSE: TGT) both saw declines of 11 percent and 1 percent, respectively.
Reston, Va.-based ComScore (Nasdaq: SCOR) is among the largest trackers of online activity. It was founded in 1999.
posted by Chris and Frank at 5:30 PM
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